How to Export Traditional Handicrafts
India’s traditional hanIndia’s traditional handicrafts are globally admired for their history, detail, and authenticity. From vibrant textiles to hand-carved wooden decor, the world wants what Indian artisans create. But figuring out how to export traditional handicrafts isn’t just about selling what you make—it’s about following the right steps, meeting legal standards, and reaching buyers worldwide.
If you’ve ever wondered how to export traditional handicrafts from India, this guide will walk you through the full process—from business setup and documentation to packaging and logistics. Let’s help you take Indian craftsmanship to global markets.
Why Indian Handicrafts Are in Global Demand
Indian handicrafts combine culture, artistry, and sustainability. Global consumers increasingly prefer handmade, ethical products over mass-produced goods. This trend makes Indian crafts more attractive than ever.
Why Buyers Love Traditional Indian Handicrafts:
- Each item is unique and tells a story
- Natural and sustainable materials are often used
- Handmade goods are seen as more ethical and personal
- Cultural value adds depth to decor and fashion
Indian artisans now have the chance to turn centuries-old traditions into thriving businesses.
Indian Handicrafts Export Market – Global Buyers and Opportunities
India exports handicrafts worth billions every year. Key product categories include:
- Wooden, brass, and metal items
- Handloom and textile crafts
- Stone, marble, or terracotta sculptures
- Jewelry and fashion accessories
- Tribal art and paintings
Top Buyer Countries:
- United States
- Germany
- United Kingdom
- UAE
- France
- Australia
Platforms like Etsy, Amazon Global, and trade fairs make it easier than ever to connect with international buyers.
Step-by-Step Guide: How to Export Traditional Handicrafts from India
Starting an export business requires more than just talent. You need to set up your business legally and get the right permissions.
Register Your Business and Get an IEC for Handicraft Export
To export, you need an Import Export Code (IEC) issued by the Directorate General of Foreign Trade (DGFT). Here’s how:
- Register your business (sole proprietorship, partnership, or private limited)
- Apply for an IEC on the DGFT portal
- Submit basic documents like PAN, address, and bank details
IEC is mandatory for all exporters—without it, you can’t legally ship abroad.
Connect with the Export Promotion Council for Indian Handicrafts
The Export Promotion Council for Handicrafts (EPCH) supports Indian artisans and small businesses. Once you register with them, you can:
- Attend international trade shows
- Get leads from global buyers
- Receive training on export procedures
- Access marketing and packaging support
This is especially helpful if you’re new to exporting.
Export Compliance and Documentation for Traditional Handicrafts
Exporting traditional handicrafts requires proper paperwork to clear customs and protect your interests.
Common Documents Needed:
- Commercial Invoice & Packing List
- Certificate of Origin
- Bill of Lading or Airway Bill
- GST Invoice
- Shipping Bill
- IEC Copy
- EPCH Registration Certificate
- Declarations for child-labor-free or eco-safe materials (if needed)
Being thorough with documentation prevents delays, fines, and product holds.
Product Readiness – Pricing and Quality in Handicrafts Export
Before marketing your products globally, make sure they’re export-ready.
Key Considerations:
- Maintain uniform quality and craftsmanship
- Price your product competitively after including costs like shipping, packaging, and tax
- Create professional product photos and catalogs
- Keep samples ready for buyer testing
- Consider offering customization options to stand out
Remember: what appeals to the Indian market might need a slight tweak to suit global buyers’ tastes.
Packaging for Exported Traditional Handicrafts – Safety and Appeal
Handicrafts can be fragile. Good packaging isn’t just about looks—it’s about protection.
Packaging Materials and Tips for Exporting Indian Crafts:
- Use bubble wrap, thermocol, or foam padding for delicate items
- Secure with corrugated boxes or wooden crates
- Add silica gel packets for moisture-sensitive goods
- Label as “FRAGILE” or “HANDLE WITH CARE”
- Use eco-friendly materials if exporting to EU or USA
Labelling Requirements for Traditional Handicraft Exports:
- Product name and description
- Material type
- Exporter’s contact details
- Country of origin (India)
- Buyer/importer information (if known)
- Barcodes or QR codes if required by buyer
Well-packaged products build buyer trust and protect your brand reputation.
How to Find Buyers When Exporting Traditional Handicrafts
Finding customers is easier today thanks to digital platforms and trade expos.
Online Marketplaces for Selling Indian Handicrafts Globally:
- Etsy
- Amazon Handmade
- eBay
- IndiaMART
- Alibaba
Build a strong profile, upload clear images, and provide detailed product descriptions to attract global buyers.
International Trade Fairs and B2B Leads for Exporters:
- EPCH trade fairs in Delhi
- Ambiente Fair (Germany)
- Maison & Objet (France)
- Buyer-seller meets organized by Indian embassies
These events help you build long-term relationships and direct export contracts.
Shipping and Logistics for Traditional Handicraft Exporters
Shipping needs to be safe, trackable, and timely. Choose logistics partners experienced in export.
Choosing Between Air, Sea, and Courier for Handicraft Exports:
- Air Freight: Fast, but expensive. Ideal for small or premium products.
- Sea Freight: Economical for large shipments. Slower transit.
- Express Courier: Best for samples or urgent orders.
Use insured, trackable shipping with export documentation attached clearly on the outside of packages.
Common Challenges in Exporting Indian Handicrafts – And How to Overcome Them
| Challenge | Solution |
|---|---|
| Damage during transit | Use better packaging and labeling |
| Delayed payments | Use advance payment, PayPal, or LC terms |
| Competition with cheap imitations | Highlight the authenticity of your craft |
| Language barriers | Translate descriptions or use simple English |
| Customs issues | Keep all documents organized and complete |
Government Support for Handicrafts Export from India
Take advantage of Indian government schemes like:
- RoDTEP (Remission of Duties and Taxes on Export Products)
- MEIS (Merchandise Export from India Scheme)
- Financial assistance for international exhibitions
- Skill development workshops by EPCH and MSME Ministry
These programs help reduce costs and improve exposure in foreign markets.
Conclusion: How to Export Traditional Handicrafts Successfully
Learning how to export traditional handicrafts is the first step in turning passion into profit. With proper registration, compliance, attractive packaging, and the right platform, Indian artisans can tap into booming international markets.
Today’s buyers want stories, sustainability, and soul—and that’s exactly what Indian crafts offer. If you follow the steps and stay committed, your handicrafts won’t just stay local—they’ll tell India’s story across the world.
Now that you know how to export traditional handicrafts, it’s time to act. Whether you’re a small artisan or a growing business, global markets are waiting for you.